“Eats. More fun in the Philippines” food tourism campaign launched by DOT and Jollibee
Manila, Philippines — Filipinos are known to be a family-loving, and find joy in eating out and enjoying bare hands during boodle fights, and lunch out with their families, occasion or no occasion.
With the unique flavors coming from the different regions in our country, we are left with more food options wherever we go. Everyone is welcoming, and even strangers are welcome to join us whatever the celebration is – and that culture we take pride of is the inspiration behind the latest Department of Tourism campaign “Eats. More fun in the Philippines” with a partnership with our country’s beloved fast-food chain, Jollibee.
Last August 31st, DOT and Jollibee hosted the “Eats. More Fun in the Philippines” digital material, at the Islas Pinas in Pasay City along with the media, travel bloggers, and guests.
Chef JP, Chef Jordan, and Mikey were also at the event to share some of their personal stories to the guests while checking out each featured section — with local performances and food offerings.
“More and more people are traveling not just to see the sights, but to discover new cuisine. And we believe that one of the best ways to explore the Philippines and experience the country’s culture is through our numerous and unique food offerings. This is why we decided to create a campaign that truly highlights the Philippines as a great food destination. We couldn’t have found a better partner in this fun and exciting campaign than the country’s pride and most beloved fast-food chain, Jollibee”
As a proudly Pinoy brand that continues to create buzz around the world with its meals, Jollibee is all out in supporting this food tourism campaign that will put the spotlight on our unique dishes that we proudly offer to tourists around the globe.
“We believe that Filipino food truly has what it takes to be a globally-known cuisine—this is what we have been championing as a brand as well. We want to do our part as a proudly Filipino company to make people more aware of the many unique and sumptuous Pinoy dishes we have, and in doing so invite travelers to taste the Joy of eating first-hand,” shared Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis Flores.
More About the Eats. More fun in the Philippines Campaign
The exciting collaboration of DOT and Jollibee highlights the appetizing mini-documentary which showcases the country’s rich cuisine and dining culture. It features award-winning chefs JP Anglo and Jordan Andino, as well as top YouTube content creator and comedian Mikey Bustos. Each ambassador added their own flavor and expertise to the mix.
According to one of the chefs featured in the documentary, Chef Jordan, he says that the Filipino cuisine and the Filipino dining experience gives more soul than most countries. And that we eat Filipino food, we all have a taste love, family, and tradition, and that happens in every recipe, in every restaurant – where not a lot of cultures can do.
Chef JP also shares the exceptional Lechon and the famous Inasal – the unsung heroes of the culinary scene.
Meanwhile, Mikey Bustos sprinkles some humor into the stew by depicting the quirks of Filipino dining and showing that eating is more fun in the Philippines. He points out the importance of local food in understanding the culture and people. According to Mikey, appreciating food involves context and Filipino food is designed for Filipino life, and that if we really want to learn about a country, we have to eat and experience that whole thing.
Lastly, Jollibee, also joins Mikey, Chef JP, and Chef Jordan with some langhap-sarap favorites to share such as Chickenjoy, Jolly Spaghetti, and the Aloha Burger. “Jollibee’s iconic. Everybody knows Jollibee, so, I think the tie-up is perfect. It’s good because it’s a great entry to Filipino culture because you have so many non-Filipinos stepping into Jollibee stores and they realize it’s more than just fast food, they also experience Filipino cuisine,” added Mikey.
Watch Eats. More Fun in the Philippines video here:
You can also watch the Eats. More Fun in the Philippines video at Jollibee’s Facebook page /JollibeePhilippines/ and Jollibee Studios channel.