Nike Unwraps Breakthrough Innovation For Athletes in Tokyo 2020 Games

Nike Unwraps Breakthrough Innovation For Athletes in Tokyo 2020 Games

Nike Extends Its Athletic Leadership for Athletes in Tokyo 2020 Games

Nike, Inc. took the wraps off its breakthrough innovation aimed at athletes who are going to compete at the Tokyo 2020 Games, Feb. 5.

Among the newest products it recently unveiled include footwear that is built in a bid to give runners a measurable performance in the coming competition.

Group of athletes joined the Nike 2020 Forum in New York
Group of athletes joined the Nike 2020 Forum in New York
Eliud Kipchoge with the Nike Air Zoom Alphafly NEXT%.
Eliud Kipchoge with the Nike Air Zoom Alphafly NEXT%.

The NEXT% platform was introduced by well-renowned marathoner Eliud Kipchoge.

Also introduced recently are its so-called progressive new collections that feature sustainable materials beneficial for the athletes.

Nike SB x Parra’s France jersey
Nike SB x Parra’s France jersey

Some of these products include footwear designed predominantly from recycled waste, the medal stand uniform in Team USA history, as well as the lifestyle apparel that is said to embrace the goal of a zero-carbon future.

John Donahoe, the President, and CEO of Nike, Inc., said that the company sees sport’s greatest stage as the firm’s biggest opportunity to show the world what is possible.

Nike SB x Parra’s USA jersey
Nike SB x Parra’s USA jersey

“After all, what’s at stake isn’t just records, but the future of sport itself,” said Donahoe.

He further said that in Tokyo, Nike is going to help the best athletes in different parts of the globe to reach new levels of performance with the firm’s revolutionary platform. Additionally, the company’s goal is to create solutions for problems that athletes encounter “under rapidly changing climate conditions.”

The Products

Nike Air Zoom Alphatly NEXT%

Nike Air Zoom Alphafly NEXT%
Nike Air Zoom Alphafly NEXT%

It touts amped up cushioning and running economy, thanks to the additional foam, two new Nike Air Zoom pods, plus an improved carbon fiber plate. It is slated to debut this Summer 2020.

Team USA Medal Stand Collection

Team USA Medal Stand Collection
Team USA Medal Stand Collection

Medalists of the Team USA will wear pants that feature 100% recycled nylon, reengineered Windrunner jackets that feature 100% recycled polyester, the Nike Air VaporMax 2020.

Nike Air Zoom BB NXT

This product is designed to offer optimized impact protection, lightweight strength, and outstanding energy return, thanks to the new Nike Air Zoom pod system, the thin plate situated above the foam, and the exposed Nike React foam.

Nike SB Skateboarding Kits

Nike SB will introduce this summer kits at the forefront of sustainable design.

Space Hippie

Nike Space Hippie
Nike Space Hippie

Set to be launched this spring, this is constructed by transforming scrap material from factory floors or the so-called space junk into a radical expression of circular design.

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